An important part of growing your business is creating brand recognition. When potential customers recognize your brand and know what you have to offer, they often feel much more confident in choosing your business to meet their needs. There is a sense of familiarity and trust that can help them make a buying decision.
Advertising is Key to Growing Your Customer Base

Of course, branding a business requires keeping your business name in front of as many potential customers as possible. Advertising is definitely a key component of building brand recognition; however, times are changing, and many of the old advertising methods are being supplemented with more innovative options. For example, promotional products can be used along with company sponsored events or as a giveaway to valued customers.

Promotional Products Offer Affordable Advertising

While many people think of radio and television ads as primary forms of advertising, the use of promotional items might be even more effective. Whether you have a TV spot or you mail advertising flyers, you’ll certainly have some customers who will hear or see your ad; however, once the commercial ends or the flyer is tossed in the trash, your advertising dollars are gone.

Promotional products, such as mugs, apparel, lanyards, and stadium cups, bring an added level of advertising for your business. Not only are promotional products more affordable than many other forms of advertising, but when you choose quality products, you’ll have something that prospective customers will use over and over again. Of course, the more a potential customer uses your promotional items, the more familiarity and branding you’ll be creating. Additionally, as they use your products, other people will also be exposed to your business name and brand. You’ll certainly get more far reaching benefits with promotional items than you will with just about any other form of advertising.

When you want to grow your business, consider the benefits that promotional products by a company, such as Promosaurus, can provide.

Sources
Benefits of Promotional Products Advertising Campaigns, business2community.com
https://media.asicentral.com/resources/impressions-study-2016.pdf