Your business might not be part of the health and wellness industry, but you should think about distributing promotional products that encourage self-care among your customers. There’s a case to be made that you should be making the case for wellness to your client base.
It’s an upward trend
Promo Marketing Magazine states that self-care is one part of the health industry that has been “exploding in popularity” over the last several years. People are open to messages that inspire them to take care of themselves. They welcome the opportunity to be able to do just that with the help of relevant giveaways.
That said, conventional freebies like t-shirts and baseball caps may now have less resonance than giveaways like hand sanitizers, recyclable shopping bags, stress balls, or fist-aid items. All these items have practical use – but only one set taps into a value consumers put a premium on.
Nonetheless, traditional freebies like tumblers and mugs can still have both appeal and value – if they’re marketed for use in healthy and eco-friendly ways.
It’s not the uphill battle you might imagine
You don’t have to go out on a limb to link your brand to the concept of wellness.
According to Entrepreneur magazine, “the true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.” That’s because wellness has seven dimensions: physical, environmental, emotional, spiritual, social, occupational, and intellectual. Businesses that sell medicines or nutrition supplements do not have a monopoly on improving people’s health.
How does your product or service help one (or more) of these aspects of a customer’s life? Answer that question, and you can promote both self-care and your brand.
Of course, you would have to learn your target market’s wellness goals before deciding on freebies. Outside of the promotional products you give away, that action would send the message that you truly care about their well-being.
Sources:
Using Gifts and Giveaways to Promote Wellness. Promo Marketing Magazine. July 21, 2016.
Make Wellness the True Aim of Your marketing. Entrepreneur. April 17, 2015.