According to polls, 90.4 percent of consumers claim they currently own or possess a promotional product they’ve received within the last two years. Ideally, you want your own promotional products to enjoy this kind of longevity as it regularly exposes customers to your brand and increases the likelihood of repeat business and referrals.
How can you encourage and convince customers to keep your promotional products for two years or longer? Here are a few tips to help you out:
Tip #1: Use High Quality Materials
Simply put, an item that breaks quickly is less likely to be kept. At the same time, items of poor quality reflect badly on your business. When choosing a company to source your promotional products, choose a supplier with a fantastic track record like Promosaurus LLC. Respected suppliers are more likely to offer products of higher quality.
Tip #2: Products That Can be Used Every Day
Naturally, the more useful a product is, the more likely a customer will keep it with them for longer. Try to anticipate the everyday needs of your customers and choose items that address those needs. For example, a sports retail store may think about giving away a gym bag to hold the apparel customers buy from them. Another example is an electronics store giving away power banks to help customers keep their newly purchased devices fully charged.
Tip #3: Add Useful Information
Consider printing useful information, such as business hours and contact details, on your promotional products. This may encourage customers to keep your promotional products with them as a reference. If they ever need to get in touch with you again in the future, all they have to do is grab the product you gave and call the number printed. This is especially useful if you are running a B2B company. Of course, make sure that the contact details you print out won’t change in the coming years.
GLOBAL ADVERTISING SPECIALTIES IMPRESSIONS STUDY, media.asicentral.com